The Gig

(click) Spring 2011 Group: Majo Miselem, Dan Persechini, and Cozette Kosary

Problem:

Design a service experience that will improve the merchandise buying experiences of local band performing at bars.

Solution:

This presentation is a compilation of possible solutions that would improve the merchandise buying experience for bar owners, bands, and attendees. The three main solutions are:

1. The Gig Website
2. The BigBoard
3. Live Video Feeds

These solutions would attract a larger audience to the venue, allowing the bar owner to generate more profit. They would also create opportunities for points of sale for the bands and it would be entertaining for the attendees.

My Part:

I did user interviewing (interviewed bands and attendees), user observation in the bar environment, generated surveys for the different persona types, created the personas and scenarios based off the information gathered.